Beyond the confines of search and social, native advertising emerges as a beacon of engagement, driving traffic and fostering genuine connections on the open web. Discover why marketers across the globe are leveraging native advertising through Affied to enhance their reach and amplify their bottom line.
Native advertising, a paid advertising model, excels in mirroring the look, feel, and function of the media format they inhabit. They blend 'natively' and seamlessly into web pages.
Diverging from banner or display ads, native ads subtly embed into the user's browsing journey without causing disruptions. The essence of native advertising lies in presenting promotional content in a non-intrusive manner, enhancing user engagement and message receptivity.
Native ads commonly appear as suggested content on websites, positioned below or alongside the article you're reading. They extend as "in feed" ads within your social media feeds like Facebook or Twitter. Additionally, native ads manifest as search and promoted listings, prominently displayed at the top of your Google search results or within the sidebar, enhancing visibility and engagement.
Ads that appear in your social media feeds like Facebook or Twitter, making them a natural part of your scrolling experience.
Ad listings that show at the top of your Google search results or in the sidebar, promoting relevant products or services.
Recommended articles appearing below or beside the content you are reading, providing additional value and relevant information.
Native ads are designed to blend in, making them subtle to spot. While they might elude a casual eye, regulations from bodies like the FTC (Federal Trade Commission) and the IAB (Interactive Advertising Bureau) ensure transparent labeling to prevent consumer deception.
Despite their seamless integration, native ads can be identified through certain telltale signs, ensuring an informed user experience:
Creating native ads involves assembling various metadata elements like headline, thumbnail image, content URL, and description text, all tailored to resonate with your target audience and align with your campaign goals.
The cornerstone of effective native ads lies in the headline, image, and the linked content. Here are some foundational guidelines to kickstart your native advertising journey.
Scale your native advertising effortlessly while pinpointing the right consumers through programmatic native advertising. This method facilitates real-time optimization of your ROAS (Return On Ad Spend) through programmatic auctions of native ad inventory, especially when budgets are well-allocated, paving the way for advertising triumph.
Programmatic native might sound complex, but it's straightforward in essence. A user's visit to a website creates an ad impression opportunity. The Supply Side Platform (SSP) initiates bid requests for the publisher, to which the Demand Side Platform (DSP) responds with metadata metrics and bids on behalf of the advertiser. Based on the metadata, the SSP picks the winning bid, swiftly tailoring the native ad via templating design to fit the website or app, all within a blink of an eye.
Advertisers have the liberty to choose their preferred DSP to monitor ad performance and meet their KPIs, including utilizing Affied's native DSP. Dive deeper into programmatic advertising and its workings here.
Merge the potency of video with native advertising to lay the groundwork for a robust full-funnel advertising solution. Native video ads blend naturally within the user's online browsing flow, capturing attention with pertinent, engaging content without being intrusive.
While engaging with an article or browsing a webpage, native video ads seize user attention by offering relevant and captivating content in a non-disruptive manner. Formats like click-to-watch necessitate user initiation to view the video, negating unwanted ad interruptions and ensuring users are receptive to discovering the video content, setting a welcoming stage for your ad message.
Explore how native video can energize your funnel at each customer journey phase:
Ready to launch a native advertising campaign that resonates with your audience? Create your account and get started now.